Influence of Sales Promotion Techniques on Consumers’ Purchasing Decisions at Community Pharmacies

The Effects of Sales Promotion Techniques on Consumers’ Behaviour: a South African Perspective

Companies can communicate marketing messages by a range of methods, including advertising, publicity, personal selling, public relations, direct marketing, sales promotions, sponsorships, packaging and branding. Each of these marketing communication elements has unique features that directly influence the role and function they could perform in Integrated Marketing Communication (IMC) strategie...

AWARE: Providing Consumers with Environmental and Social Performance of Products and Producers to Influence Purchasing Decisions

The Influence of eWOM within The Online Community on Consumers’ Purchasing Intentions-The Case of The Eee PC

The novelty of the study consists in applying eWOM communications and Technology Acceptance Model (TAM) in the context of online communities to explain user’s intention toward innovative product / service. Our findings indicated that eWOM effect is a key antecedent of perceived ease of use, perceived usefulness, and perceived enjoyment. The recommender’s levels of expertise, seeker’s levels of ...

Green Sport Marketing Mix on Sportswear Consumers Purchasing Behavior

The present study aimed to investigate the impact of green marketing mix on sport wear consumer shopping behavior. Population for the study was professional athletes, Semi-Pro and Club consumers sport wear that due to extensive of operations community according to the Morgan table 386 people was conclude as the sample. Research tool was a sport green marketing questionnaire whit four items that...

Health promotion at Swedish pharmacies – views of the staff

UNLABELLED The role of pharmacy has changed dramatically during the last decades, which has led to new demands on pharmacy personnel. OBJECTIVE This study aims at exploring the attitudes of Swedish pharmacy personnel on their role as public health promoters and to look at the opportunities and obstacles they identify in the efforts to widen the pharmacy remit to include a wider health approac...